I Can’t Find What I’m Looking For: Why Taxonomy Is Critical For Your Site

plastic skeleton with hands raised to head, jaw dropped
Photo by Sabina Music Rich on Unsplash
A call to action for 30% off halloween toys
Landing page on the mobile site.
Mobile site — list of items.
filter options
The filter list has “price”, “brand”, “delivery option”, “size”, but not what kind of pet you’re shopping for.
Sort by options on petco — price, relevancy, name.
Lots of categories to sort by — but no actual pets!! Petco, what does your metadata look like?

Nope. UGH. We have a taxonomy problem on the mobile app!!

woman biting a pencil in frustration while staring at the computer.
Photo by JESHOOTS.COM on Unsplash

What is taxonomy?

filter options

Essentially, taxonomy is the context, and by having it on your site and/or app, it is helping set the expectations and anticipations of your users’ needs.

Desktop petco site
Petco, come on — why can’t the mobile site have this cuteness?

I’m sorry, what now?

Filters with taxonomy included
THE FILTERS!

Conclusion — Taxonomy is Essential

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Jessi is a UX Designer at DIA Design Guild. She lives in Los Angeles and can be found on twitter @jessishakarian.

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Jessi Shakarian

Jessi Shakarian

Jessi is a UX Designer at DIA Design Guild. She lives in Los Angeles and can be found on twitter @jessishakarian.

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